Invest Intelligence When It Realy Matters
Why Buffett Doesn't Matter: Lessons in Sheepherding
Without a doubt, Warren Buffet is one of the leading investors in the world. There’s no disputing that. But let’s face it. His skills have been over-exaggerated by the media. Of more detriment, the media continues to deliver the message that what Buffett invests in matters to you. As you will see, he has been made into a god-like figure by the financial media for very precise reasons.
Journalists lacking investment expertise often reference Buffett as a way to add credibility by association. Ultimately, they utilize the Buffett “brand name” to make money. An interview with Buffett draws a large audience because the media has convinced the herd that what he says or does actually matters to them. And this translates into huge advertisement opportunities for those who sell this fantasy.
You’ve probably seen online ads telling you how you can “get in” on the “next Berkshire Hathaway” by subscribing to a service that discloses what Buffett is buying. Once again, these people are trying to make money from you by leveraging the Buffett name. They understand the marketing power behind investment celebrities. They realize the sheep will be drawn to the Buffett name because the media has brainwashed them to think they can profit by piggybacking onto his investments. Therefore, they’ll be willing to pay for information disclosing what he has invested in. These are the same sheep that are always looking for easy money. They are the same suckers who watch CNBC and FBN. Perhaps you know some of them personally.